Sample Business Plan on Swimming Pool and Spa Business Plan
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EXECUTIVE SUMMARY
The Business Concept
ABC Pool Supply Company, LLC (ABC Pool Supply Company or the Company) will specialize in the sale of family leisure products. The Company will sell pools (both in-ground and above ground), spas, tanning beds, saunas, grills, patio furniture, chemicals, and accessories. The Company is located in Mount Pleasant, South Carolina.
ABC Pool Supply Company will provide the highest quality products at the most competitive prices. The Company will also perform services for its customers such as pool cleanings, pool openings and closings, spa maintenance and cleanings. ABC Pool Supply Company will offer complete water testing services for all previous pool and spa owners at the store and it will sell all necessary chemicals and maintenance materials at that time.
Excellent Market Opportunity
ABC Pool Supply Company will take advantage of several factors to drive its growth.
Ø There are currently thousands of existing pools and spas in the Company’s market are that need the products and services that it will sell such as chemicals and cleanings.
Ø More people today are investing into their homes instead of traveling and they are looking to create a resort type atmosphere at home
Ø The local weather in South Carolina is very hot and humid during the summer and a pool is the best way to cool off
Ø Every child wants a pool in their back yard and the Company’s products bring families together
Ø The largest industry in the world is well-being and ABC Pool Supply Company will sell products to enhance well-being
Ø Other similar businesses in the area do not have the same level of sales and product expertise that the Company does
Profitable Growth
ABC Pool Supply Company expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.
Customers will be attracted to the Company for several reasons including a great location, 15 years experience, exceptional service, best product knowledge, better pricing and referrals. In addition, superior marketing, new age advertising scheme and a strong determination to succeed along with a great support staff will also drive growth.
Projections call for the Company to generate revenues of $2.5 million in its first twelve months. ABC Pool Supply Company will achieve strong growth over the next several years, reaching $4.2 million in revenues and more than $936,000 of net income by the fifth year.
The Opportunity
Swimming Pool and Hot Tub Market
SBI, a leading industrial market research firm, reports the U. S. market for swimming pool equipment and maintenance products is enormous with over $3.8 billion predicted by 2011, as the total number of swimming pools in America reaches over 8.6 million. 2
Aquatic Resources Network released International Aquatic Foundation research results statistics showing there are millions of swimming pools and hot tubs, mostly residential, in the United States, year ending 2004: 3
Industry Sales
§ Residential In-ground Pools: 4,544,000
§ Residential Above-ground Pools: 3,535,000
§ Residential Hot Tubs: 5,170,000
§ Commercial Swimming Pools: 270,000
Percentage of Total Sales
§ Residential In-ground Pools with Diving Boards: 35.5%
§ Residential In-ground Pools with Pool Alarms: 7.9%
§ Residential In-ground Pools with Safety Covers: 24.9%
§ Residential Aboveground Pools with Pool Alarms: 2.8%
In spring 2008, the five-millionth in-ground residential swimming pool was built, according to the Association of Pool and Spa Professionals’ (APSP) Annual Report, 2007/2008. However, hot tub sales were down from their peak in 2004. 2
History of Swimming
There have been references made to swimming that date back prehistorically. Cave drawings on ancient Egyptian rock depict humans swimming in oceans. The Bible speaks of swimming as well as other books circa 2000 to 1500 BC. Some of history’s first records show swimming was used to clean the body; it wasn’t until the 1800s that competitive swimming was introduced in Europe – Athens, Greece held the first Olympics in 1896. The front crawl, an earlier version of the breaststroke, is considered to be the first swimming type.
Civilizations that offered relaxing bath areas, swimming pools, and cleansing tubs included:
Ø Ancient Egyptian
Ø Grecian
Ø Roman Palaces
Research reflects, “It is noted by historians that swimming was also often used in battle. The Greeks were often regarded as solid swimmers and at the Battle of Salamis after a number of both Greek and Persian boats were destroyed it was said that all of the Persians drowned due to their inability to swim while the Greek prevailed.” 1
Health Benefits of Swimming
A Life Script editorial says “The health benefits of swimming are almost unmatched by most any other sport.” Health benefits are too numerous to count, but some of the most noticeable include: (Quoted) 4