Sample Business Plan on Sports Bar Business Plan

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EXECUTIVE SUMMARY                                                             

 

The Business Concept

 

Mike’s Sports Bar & Grill, Inc. (Mike’s Sports Bar & Grill or the Company) is a sports bar and pub serving all types of people. It will serve alcohol as well as food and will offer televised sporting events. The Company is located in Reynoldsburg, Ohio.

 

The Company will provide a fun and enjoyable atmosphere. It will offer a menu of fried and baked food, interactive vending (i.e. billiards, darts, music, arcade, etc.) and STATE Lottery Keno. Mike’s Sports Bar & Grill will also provide all televised sporting events (i.e. NFL, MLB, NBA, NHL, etc.) to include pay per view events (i.e. the Ultimate Fighting Championship, boxing, etc.) 

 

The Company’s facility has a very unique floor plan that offers a private “at home” experience with a gas burning fire place in the billiards room and a loft area that will be equipped with sofa sectional seating and two (2) 50 inch plasma television entertainment centers. The focus will be on direct personal service allowing patrons to comfortably enjoy every play of the game without interruption.

 

In addition, the bar will be equipped with five (5) 47 inch flat panel plasma televisions that will display all current televised sporting events. The current bar is being redesigned to add more seating area. The current flooring is being resurfaced with a decorative non-slip concrete. 

 

Mike’s Sports Bar & Grill will coordinate various competitive leagues and tournaments such as billiards, electronic darts, beer pong and keno. Televised sporting events will include pay per view and televised game. Additionally, electronic touch screen skill games, corn hole leagues, and offer private theme based parties (i.e. birthday, anniversary, bachelor, bachelorette, college graduations, etc.) will be offered.

 

 

 

 

Excellent Market Opportunity

Mike’s Sports Bar & Grill will take advantage of numerous factors to drive its growth.  Customers will frequent the Company for its fun atmosphere and pleasant, personal service. They will seek out  Mike’s Sports Bar & Grill for its mainstream sporting events. The Company will train its staff to provide genuine hospitality and attentive service seldom used in today’s bar/pub industry. The Company will also be providing a food menu that is also not available at other locations.

 

The Company will also focus on developing a good rapport with patrons and purveyors that fosters a genuine, loyal relationship in various areas but focusing on these core elements:

 

Ø      Outstanding service

Ø      Quality product

Ø      Fun and comfortable atmosphere

 

Mike’s Sports Bar & Grill will also take advantage of the fact that the city of Reynoldsburg is in the process of revitalizing the exact area that the Company is located. This will draw customers that live outside the immediate area and it will give Mike’s Sports Bar & Grill a great opportunity to create a growing, loyal, and diverse clientele. The quality of service, products and entertainment that Mike’s Sports Bar & Grill provides will support and enhance the city’s efforts at improvement. 

 

Profitable Growth

Mike’s Sports Bar & Grill expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.

Projections call for the Company to generate revenues of $120,000 in its first twelve months. Mike’s Sports Bar & Grill will achieve strong growth over the next several years, reaching $140,000 in revenues and more than $13,000 of net income by the fifth year.

 

The Opportunity

U. S. Dining Out Continues to Increase

For Americans, eating out has become a way of life. Despite the recession, customers are still eating and ordering out. According to the National Restaurant Association’s 2010 Restaurant Industry Forecast, the following trends are expected in 2010: ¹

Ø      With the economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010,

Ø      Restaurant industry sales will grow by 2.5% in 2010 over 2009 and they are projected to reach $580 billion. When adjusted for inflation, 2010 sales will be essentially flat, which is an improvement over the 1.2 and 2.9 percent negative growth in real sales that the industry experienced in 2008 and 2009, respectively.

Ø      The restaurant industry remains one of the nation’s largest private-sector employers with its 12.7 million employees, comprising 9 percent of the U.S. workforce.

Ø      Restaurant industry job growth is expected to resume in 2010, and the industry is projected to add 1.3 million career and employment opportunities by 2020.

Ø      Consumers forced to cut back on spending say they aren’t dining out as often as they would like, and this pent-up demand will turn into restaurant traffic as economic recovery continues.