Sample Business Plan on Retail Clothing Business Plan
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Introduction
ABC Fight Clothing (ABC Fight Clothing or the Company) is a startup company located in Edmonton, Alberta, Canada. The initial focus of the business will be as a provider of specialty sports-themed clothing. The Company will carry sports-themed clothing for purchase by fans of the sports teams represented within the product line, but its primary focus will be on martial arts themes, specifically mixed martial arts (MMA). These product lines will establish the business and make the Company known to customers in the local area, but the plan is to expand in future years to also offer equipment and supplies for MMA and other martial arts activities.
The Company’s location is in a growing and bustling area. It appeals to the affluent neighborhood including college, high school, and professional athletes of the community, but even more influential is that the Company’s location is in Edmonton, Alberta. Canada’s Edmonton-Calgary corridor has been the fastest-growing area of Canada and one of the most successful economic regions of all of North America for the past several years (The Calgary-Edmonton Corridor, 2003).
The Company expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and marketing dollars the Company will use.
In the last seven months of 2007, the Company will generate revenue of $90,759. By 2009, ABC Fight Clothing will achieve over $335,000 in revenues.
The Market and Opportunity
There is increasing interest in martial arts as a discipline; several specialties within martial arts are growing particularly impressively. With increasing interest in martial arts and especially in MMA, another market emerges as well. The specific area of focus at the outset is on clothing that reflects individuals’ interest in the martial arts. The specialty clothing that the Company will carry may be used in training on only an informal basis. For the most part it will be themed clothing that reflects individuals’ interest in the martial arts.
The Company already has designed its first signature t-shirt, however. As the business grows its owners intend to expand into equipment used in MMA training and competitions, as well as clothing items acceptable in more formal settings.
All forms of the martial arts are growing rapidly, in all areas of the country (Bryan, n.d.). “Fairfield Research, Inc., conducted a national telephone survey of 1,002 adult heads of household” (Bryan, n.d.) to find that 2.64 million adults and 3.02 million youths under the age of 18 regularly train in the martial arts on an ongoing basis. Anticipated annual growth in the number of active enrollees is 14 percent, bringing the total anticipated children and adults taking martial arts instruction to 6.45 million (Bryan, n.d.).
Much of this increase is in response to the realization that the martial arts offer more than “only” self defense and mental toughness, that they provide beneficial physical results for adults and can be adapted to virtually all levels of fitness among adults. In short, an advanced black belt can be stretched to new levels of expertise but training also can accommodate a yellow-belt grandmother who
will gain benefit in balance, flexibility and general well-being. Increasing numbers of people in all age groups are coming to realize the versatility of martial arts training; ABC Fight Clothing will seek to serve those individuals who come to be involved with the more extreme forms such as MMA.
The Local Area
The Calgary-Edmonton Corridor is a region that is narrow and approximately 260 kilometres along Highway 2, anchored by Calgary in the south and Edmonton at the northern end. The TD Bank Financial Group labeled the region as “Canada’s western tiger” (The Calgary-Edmonton Corridor, 2003; p. 5). In the decade of 1992 – 2002, the region achieved a real GDP higher not only than the average for Canada, but also higher than the average per capita GDP for the United States (The Calgary-Edmonton Corridor, 2003). Further, the rate of increase averaged 4.2 percent annually throughout the decade of 1992 – 2002 as the Corridor gained a 3 percent average annual rate of job creation (The Calgary-Edmonton Corridor, 2003). The economic benefits have been the result of the pull of the region to businesses and individuals. Both have “flocked to the region in recent years to take advantage of the considerable market opportunities, low taxes and business costs and vast wealth of natural resources” (The Calgary-Edmonton Corridor, 2003; p. 5).