Sample Business Plan on Restaurant and Casual Dining

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EXECUTIVE SUMMARY                                                               


The Business Concept


Casual Dining, LLC (Casual Dining or the Company) will operate a restaurant specializing in “All American” food. The restaurant will serve all types of quality hamburgers and fries in a comfortable atmosphere with great service. The restaurant will be named Michael’s. The Company will be located in City, State.


The Company’s selection of food will be come renown for its quality and freshness. The hamburgers will be made from only the freshest and highest quality meat and the fires will be made fresh daily. The restaurant will offer a wide variety of hamburger choices and will even include vegetarian and low fat options.


Ideal Location

The Company will be located in the XYC Shopping Plaza on AnyStreet in City. This is an ideal location for several reasons:


Ø      It’s a very busy shopping plaza with a constant flow of foot traffic.

Ø      The restaurant would be facing the parking lot so the Company will be one of the first things people see upon pulling in.

Ø      The restaurant will face the main road

Ø      Casual Dining will be the only restaurant in the plaza to offer all American food.


The Shops at XYC is an open-air retail and entertainment destination conveniently located on the corner of State Road 00 and JFK Boulevard in City, State. XYC is an outdoor lifestyle village with pedestrian-friendly main streets. It features curved, tree-lined streets and pocket parks. The growing populations of the City and ABC area can use it as a gathering place.









XYC is located on 67 acres of land and has 800,000 square feet of retail, restaurants and entertainment. It is XYZ County's newest Shopping Destination. The mall features Macy's, Dillard's, JC Penney and 100 specialty retail stores and signature restaurants.


Excellent Market and Growth Opportunities

In the XYC shopping plaza there are several restaurants ranging from Mexican to Italian, but nothing that serves all American food. Furthermore, in the immediate area there are only fast food restaurants such as Applebee’s, Beef O’ Brady’s, and The Dugout Sports Grill.  The Company will cater to those who will most likely shop in the plaza, or those looking for gourmet selections of the all American classics.  Casual Dining will have a variety of hamburgers made with top quality beef.  Unlike other local “all American” restaurants, the Company will also provide vegetarian and low fat options.


Casual Dining will take advantage of several factors to drive its growth. The Company will grow because it will have good exposure to the local area through the plaza’s web site, YOUR-WEB-SITE, Also, the shoppers who come through the XYC plaza will provide word of mouth referrals and the Company believes that people always come back to a good eatery that is affordable.


The US has a love affair with food, particularly in a casual dining environment. Casual restaurants allow people to continue the tradition of gathering around the table while enjoying one another’s company.


Profitable Growth

Casual Dining expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.


Projections call for the Company to generate revenues of $600,000 in its first twelve months. Casual Dining will achieve strong growth over the next several years, reaching $697,000 in revenues and almost $116,000 of net income by the fifth year.


The Opportunity

Restaurant Industry Growth

According to the United States Department of Agriculture (USDA), there has been a trend toward increased food consumption away-from-home over the last several decades. This trend is attributed to an ongoing increased demand for out-of-the-home entertainment and convenience. 5

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