Sample Business Plan on Pizzeria Business Plan
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EXECUTIVE SUMMARY
The Business Concept
Pizza Fusion of AnyWhere, LLC (Pizza Fusion of AnyWhere or the Company) will be a franchise of Pizza Fusion, a fast growing pizza restaurant concept that is a new take on America’s favorite food. The Company has exclusive franchisee rights to the Dallas-Ft. Worth (DFW) area.
A Welcome New Concept
Established in November 2006 in Florida, Pizza Fusion is a unique fast casual restaurant concept featuring all natural and organic ingredients. It proudly features delicious, gourmet pizza that is untainted by artificial additives, preservatives, growth hormones, pesticides, nitrates and Trans fats. In addition, each Pizza Fusion offers health conscious alternatives for people with selective diets and food allergies. These alternatives include delicious gluten-free pizza, brownies and beer and tasty vegan selections.
Each Pizza Fusion franchise location offers a comfortable, friendly ambience, with its proprietary "Modern Pizzeria" design. The menu features organic pizza, salads, wraps and Panini’s. The organic pizza dough is made fresh each day on site. Beverages include imported and domestic organic beer, wine and soft drinks. Currently more than 98% of the ingredients and products are organic or recycled, earning us the distinction of the USDA’s “Organic” designation.
Pizza Fusion restaurants are comfortable, clean and inviting. They are a fast-casual operation with dine in, take-out, and delivery. The decor and theme are warm and welcoming yet environmentally friendly. The energy and atmosphere created by each associate and décor is designed to appeal to adults, families, and business associates alike.
Ideal Location
The Company’s location is in a growing and bustling area. The City of AnyWhere is located in the heart of the DFW Metropolis. It is centrally located between the DFW International Airport (5 miles east) and the Alliance Airport (8 miles west). Area residents have an average household income of $186,645. The Shops of AnyWhere represent over 250,000 square feet of restaurant and retail uses anchored by a Central Market.
The drawing power of the restaurant will come from the unique concept and quality food served. The fresh organic menu will be prepared by the “heart of the house,” the kitchen associates. This area is where the Company will successfully achieve its goal of guest satisfaction through a focus on the basics: “hot food hot and cold food cold”, all prepared correctly and served quickly. This is also the area where Pizza Fusion of AnyWhere must ensure control of its largest asset and most variable cost, food. In recognition of this, the Company will have at least one trained manager on duty at all times.
Large and Growing Market
Pizza Fusion of AnyWhere will take advantage of two huge market drivers to drive its growth. First, the American public is awakening to the benefits of organic and natural foods and they are looking for more of it. Secondly, the demand for pizza remains high. The following points illustrate that clearly:
Ø Pizza represent 17% of all restaurants
Ø Americans eat approximately 100 acres of pizza a day
Ø In the U.S. pizza is a $32+ billion per year industry
Ø Pizza accounts for 10% of all food service sales
Ø 93% of Americans eat pizza once a month on average
Ø The majority of children between the ages of 3 and 11 prefer pizza to all other food
Success Factors
Another essential ingredient to success of the Company is offering the finest quality, best tasting food available. Pizza Fusion of AnyWhere believes that Pizza Fusion offers the finest ingredients, prepared to order and served with unique presentations. The combination of organic pizza, Panini’s, wraps and salads offer a variety of popular items that fulfill many dining occasions.
The Company is guest focused and reacts quickly to changing consumer demands. Every table visit is an opportunity to learn and management will use visits, along with guest satisfaction research, to ensure the Company exceeds guest expectations.
Pizza Fusion of AnyWhere will remain true to its brand of saving the earth and use every opportunity to learn from and educate its guests on the benefits of sustainability, energy conservation and organic products.
Profitable Growth
Pizza Fusion of AnyWhere expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.
Projections call for the Company to generate revenues of $1.4 million in its first twelve months. Pizza Fusion of AnyWhere will achieve strong growth over the next several years, reaching $2.5 million in revenues and almost $359,000 of net income by the fifth year.
The Opportunity
Pizza Industry Growth
In a report released by PMQ Magazine entitled Pizza Power Report 2007, staff writer Tom Boyles says, “Based on statistics provided by InfoUSA, the unit growth for the pizza segment between July 2006 and July 2007 was very active. Not only did the pizza industry increase its volume of units between July of 2006 and July of 2007, sales saw one of the most significant rises in a few years. During this period the pizza segment saw a 3% increase in sales in both the QSR** and the CD** segments, which equates to an overall increase of $936,433,802 and brings the total U.S. pizza sales for these segments to $32,150,893,862.”