Sample Business Plan on Pizza Shop Business Plan

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The Business Concept

ABC Pizza, Inc. (ABC Pizza or the Company) is a pizza and pasta restaurant that is expanding into a casino environment in CITY, STATE. It will provide delicious hot food in a food court that is part of an extremely busy casino. The Company serves the BEST pizza and pasta in America.


The Company’s restaurant will present well-liked food items in the casino’s food court. ABC Pizza will target all casino patrons looking for economical, but delicious, food. It will also target the casino workers.


 The Company’s location within the casino provides a built-in customer base. The casino is always busy. The food court provides easy access and attracts the casino attendees who will pass by and be able to see the restaurant.


ABC Pizza will take advantage of its location and the casino’s visitors to drive its growth. ABC Pizza expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.


Projections call for the Company to generate revenues of $1.1 million in its first twelve months. ABC Pizza will achieve strong growth over the next several years, reaching $2.28 million in revenues and more than $773,000 of net income by the fifth year.


The Opportunity

Pizza Industry Growth

In a report released by PMQ Magazine entitled Pizza Power Report 2007, staff writer Tom Boyles says, “Based on statistics provided by InfoUSA, the unit growth for the pizza segment between July 2006 and July 2007 was very active. Not only did the pizza industry increase its volume of units between July of 2006 and July of 2007, sales saw one of the most significant rises in a few years. During this period the pizza segment saw a 3% increase in sales in both the QSR** and the CD** segments, which equates to an overall increase of $936,433,802 and brings the total U.S. pizza sales for these segments to $32,150,893,862.”


Additionally, the National Restaurant Association (NRA) stated that pizza sales, from period July 2006 to July 2007, of nearly $32.2 billion represented 6.29% of total ‘eating place’ U. S. restaurant sales of $511 billion in 2006. The NRA reported, at year end 2006, there were approximately 925,000 restaurants in America, of which 8.03% were in the pizza segment, as compared to 7.7% in 2005.


Independent Pizza Market


Analysts agree that the U. S. pizzeria industry is healthy and growing. Between July 2006 and July 2007 average sales were $432,723. The Independent market, classified as pizzerias not in the top 25 chains, are currently gaining ground on bigger chains gaining market share in the industry’s total sales for the second consecutive year.


According to Pizza Power 2007, independents comprised 66.51% of all U.S. pizzerias; up from 64.81% in the 2006 Pizza Power report. The report showed that as far as overall industry growth, “Independents also marched forward in this area and now earn 50.21% of the U.S. pizza industry’s sales, up from 49.47% of total U.S. industry sales reported in last year’s Pizza Power Report. Average store sales for independents also rose to $326,478, which is up from the $323,411 that was reported in last year’s Pizza Power Report.”


On average ‘mom and pop’ sales are less than average sales at a Top 25 chain, but independents continue to claim market share. In 2000, when the first PMQ Pizza Power Report was released, store sales for independents reflected 59.7% of total U. S. stores; in 2006 independents had increased their percentage to 66.51%. At year end 2000, independents owned 48.5% of all U.S. pizza sales; currently these independent stores own 50.21%. 1


Pizza Facts


For decades “Pizza Pie” has been one of America’s most loved foods. And, everyone seems to have a favorite style as well as topping. Today it’s difficult to find someone who hasn’t tried a slice of pizza.


A recent Gallup Poll reported that 82% of children ages 3-to-11 would rather have pizza than other food for lunch and dinner, such as hot dogs, macaroni & cheese, chicken nuggets, and hamburgers. We love pizza so much in the U. S. we have honored it with its own month - October! Crust and style choices of pizzas may include:



Ø      Chicago

Ø      New York

Ø      STATE

Ø      Stuffed

Ø      Pan

Ø      Cracker crust

Ø      Thick

Ø      Thin

Ø      Hand tossed

Ø      Focaccia

Ø      Deep Dish

Ø      Take n’ Bake


Every day Americans consume about 100 acres of pizza (the equivalent of 350 slices per second).  The U.S. has over 69,000 pizzerias that sell more than 3 billion pizzas each year. Americans love pizza but they did not invent it, but neither did the Italians as most people believe; however, they did improve it bringing it to the world market.


Research shows that, “From about 730 B.C. until about 130 B.C., Greeks, who were considered to be some of the greatest bakers in ancient times, occupied the southernmost regions of Italy. The Greeks baked round, flat breads and garnished them with oils, garlic, vegetables and other foods, leaving a rim of crust to serve as a handle." 3


The Wisconsin Milk Marketing Board released the following Italian/pizza fun facts:  4


§         Italian food ranks as the most popular ethnic food in America. (Courtesy of the National Restaurant Association)

§         Everyone in the United States eats about 23 lbs., or 46 slices, every year.

§         36% of all pizza orders want their pizza topping pepperoni

§         Americans consume around 251,770,000 pounds of pepperonis every year 

§         In 1987 the U.S. designates October as National Pizza Month

§         93% of Americans eat a minimum of one pizza per month. (Source: Bolla Wines.)

§         66.66% of Americans order pizza for a casual evening with friends. (Source: Bolla Wines.)

§         Americans eat more pizza on Super Bowl Sunday than any other day of the year

A study done by a USDA statistician and home economist found that in a three-day survey period, 42% of children between ages 6-and-11 had eaten pizza. (Source: Smithsonian Magazine.)

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