Sample Business Plan on Fitness Center Business Plan
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I. Overview
Introduction
Fitness Center Express – Your City & State, Inc. (FCE – Anywhere or the Company) will open a Fitness Center Express franchise in City, State . Fitness Center Express is a women’s gym that offers a 29 minute workout on weight stacked machines designed specifically for women’s bodies. Fitness Center Express is a better idea in women's gyms because all its franchisees use real weights instead of hydraulics for better results. Fitness Center Express machines are specially designed and sized for women allowing an effective workout for women at any fitness level and that will never lead to the "plateau effect."
FCE – Anywhere will open its location in a growing and bustling area. It will offer its clientele in an attractive, clean and supportive personal fitness environment. It will have the latest state-of-the-art workout equipment in spacious, naturally lit rooms.
The trend in fitness today is to satisfy people living in a fast paced world. Women, especially, have little time for themselves outside of careers and family. Also, the larger gyms are not as desirable to women as they are men for the fact that women are much more self-conscious. Overweight women, specifically, are more inclined to attend a small, women-only gym because it is less intimidating and they are among their peers with similar body types. Women's gyms are becoming increasingly popular for this reason and because it is a quick and productive workout enabling them to minimize time away from work and family.
As a Fitness Center Express franchise, FCE – Anywhere will take advantage of one of the best franchise opportunities in fitness according to Franchise 500. The smaller, leaner and more efficient franchise operation will help the Company succeed. With only 600 other franchises worldwide, Fitness Center Express corporate will provide personal attention to CE – Humble. Using the proven corporate model for success, FCE - Anywhere will attain high membership retention and hence excellent profitability.
The Company expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and marketing dollars the Company will use. The area where FCE - Anywhere will be located is a fast growing community. The residential growth has been phenomenal, and now businesses are starting to move in. Surrounding the Company will be national chains, such as Starbucks, Super Wal-Mart and Chili’s, to name a few. The area is starving for commercial business and FCE - Anywhere will be able to benefit from this.
Benefits to Customers
Customers of FCE - Anywhere will find a specially-designed gym just for women with a fun, friendly environment. FCE - Anywhere is everything a woman could want in a gym and workout environment. It features:
Comfortable environment
We provide our members with welcoming and comfortable environments.
Friendly members and trainers
We hire friendly, motivated fitness trainers, where you can meet your friends and take advantage of our fast, balanced workout.
Fast workout
We utilize Fitness Center Express unique 29-minute workout because we know that even though our clients are busy, they still want to feel better about themselves and want to enhance their fitness.
Better Equipment
Unlike our competitors, we offer our members real weight-bearing equipment because it has been proven more effective than hydraulic equipment for women who want to increase and maintain bone density and decrease the risk of osteoporosis.
We maximize results!
Fitness Center Express' workout program and exercise equipment choices are based on maximizing the results of each workout so that members can reach their fitness and weight goals!
In its next twelve months, the Company will generate revenue of $194. By its fifth year of business, FCE - Anywhere will achieve over $306,000 in revenues and more than $77,000 of net income.
The Market and Opportunity
The need for women’s gyms has been growing rapidly over the last several years. Many women are looking for health club professionals. There is a large opportunity to build a dominant and respected women’s gym in this market space.
Health Clubs
According to the International Health, Racquet & Sports Club Association (IHRSA) memberships in U.S. health clubs increased by over 3% in 2006 to 42.7 million, compared to 41.3 million in 2005. Of those who belonged or visited a health club, the total number in 2006 increased by 6% from 64.9 million people in 2005 to 69.3 million in 2006. Overall growth in health club memberships has increased more than 25% since 2001.
Joe Moore, President and Chief Executive Officer (CEO) of IHRSA, said, “Research has shown that a perceived lack of personal time, which is often limited by commitments to family and work, in addition to financial and geographical constraints, is one of the most commonly cited reasons that people choose not to exercise. By working to remove the barriers to exercise and increase the personal and financial incentives to exercise, we hope to encourage even greater growth in health club membership in the years to come."
Research shows that individuals who participate in moderate-to-vigorous physical activity, on a regular basis, lower their risk for a number of diseases, such as: 1
Ø Coronary heart disease
Ø Stroke
Ø Non-insulin-dependent (Type 2) diabetes mellitus
Ø High blood pressure
Ø Colon cancer
Physical Fitness and Activity
Over 50% of American adults don't get enough physical exercise; 24% are not active at all in their leisure time (see chart below). And, according to CDCP, a startling 30% or 60+ million people, 20 years and older, are obese. The health and fitness industry reported that in 2006 over 20% of all health/fitness members were over 55 years of age; 10% were 18 and younger. Today there are roughly 29,400 ‘multi-purpose’ health/fitness clubs in the United States, including express gyms and franchise clubs.
In 1995 the “express gym” industry was introduced, by 2006 there were nearly 10,000 of these clubs (non-officially); by the year 2010 their doubled growth rate is predicted to eclipse the number of multi-purpose health clubs. New programming and equipment, designed to offset the dangers of plateau and boredom by exercisers, has been introduced in this more mature industry. 1, 2
There are many benefits to exercising regularly, including:
§ Allows a person to stay trim