Sample Business Plan on Cafe Restaurant Business Plan
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EXECUTIVE SUMMARY
The Business Concept
Your Company Name, Inc. (Your Company Name or the Company) is an existing facility in AnyTown, AnyState that is being purchased by new owners. The restaurant was founded in 2003 by two sisters with a passion for fine tea. The restaurant has the largest selection of loose leaf teas in AnyState.
The existing enterprise serves only fine loose leaf teas and a lunch menu. The new owners will upgrade the enterprise to become a fully built out restaurant and cafe featuring classy piano jazz and blues entertainment. The menu will expand to breakfast, lunch and dinner prepared by a certified chef. Additionally, beer, wine and fine liquors will be offered.
Your Company Name will provide people with great service, excellent food, quality drinks and a great fun atmosphere. It will serve breakfast, lunch and dinner. The restaurant will become a very popular spot for locals and will also attract others outside the area. It will provide people with a place where they can unwind and relax and enjoy great live jazz or blues. It has a great location and will be one of the premier restaurants servicing the AnyTown area.
Excellent Market Opportunity
After conducting several formal and informal surveys, the Company has established that the market will support a more upscale venue in the current facility. Your Company Name is a well established tea parlor and café with a good reputation. However, the neighborhood will support a broader, more upscale restaurant and entertainment destination. Other facilities in the area are doing a booming business and the new owners are confident that under their leadership Your Company Name will grow significantly.
The new owners/managers have already identified several key strategies that will drive growth and acceptance of the restaurant. These include:
Ø Expand daily business hours of operation and include Sundays
Ø Expand meals served to include breakfast, lunch and dinner
Ø Add popular and classy entertainment
Ø Serve beer, wine and mixed drinks
Ø Create a fresh and dynamic personality for the restaurant
Ø Provide superior management skills
The above factors, coupled with the new owner’s strong passion and drive for success, assure that Your Company Name will become a profitable and growing enterprise.
Great Location with a Great Future
The City of AnyTown, AnyState has revitalized its downtown area through significant accomplishments in economic development. The downtown area has seen 23 properties change hands and has experienced $23 million in public and private investment in the last five years according to the City of AnyTown’s Master Plan. Additional private sector projects are in various stages of planning that could provide more investment and growth over the next few years.
The restaurant is located in the heart of the historic Union Street district of downtown AnyTown. This area is undergoing a strong revival as it is surrounded by several tourist shops and attractions, the court house, government buildings and individual professional businesses. Tourists, local workers and residents fill the area continuously and there is great walk by traffic.
The local Chamber of Commerce incorporated numerous community meetings, stakeholder groups, citizens and planning workshops to develop a "Master Plan" for the location in 2002. The Plan was updated in 2008 and it has received several awards including recognition on local, state and national levels.
The Master Plan is divided into four major areas: Improvements/Investments, Economic Development, Marketing and Parking. The area is due to receive additional amenities including more and better infrastructure and parking facilities. A copy of the Master Plan initiatives for 2008-2009 and 2009-2010 are presented in the Appendix. The full recommendations can be provided upon request.
Profitable Growth
Your Company Name expects to gain a profitable market share within a very short period of time. Determinations have been made for the size of the market, amounts of budgeted advertising and promotional dollars and the competitive landscape.
Projections call for the Company to generate revenues of $230,000 in its next twelve months. Your Company Name will achieve strong growth over the next several years, reaching $285,000 in revenues and almost $38,000 of net income by the fifth year.
The Opportunity
Food Consumption in America
According to the United States Department of Agriculture, (USDA) there has been a trend toward increased food consumption away from home over the last several decades. This trend is attributed to an ongoing increased demand for entertainment and convenience.