Sample Business Plan on Security and Alarm Business Plan

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0 Executive Summary

The grant request of $200,000 will be put to use in the following manner:

• Business growth.
• Salary increase for employees.
• Pay off remaining debt.
• Increase advertising campaign.
• Purchase a new van.
• Licenses and insurance.

By focusing on its strengths, its key customers, and the underlying values they need, [Company Name] will increase sales to more than $110,000 in three years, while also maintaining the gross margin on sales, with a focus on cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, and reinforcing our ties with businesses in our local markets. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and the financial plan.

1.1 Objectives

1. Sales of $60,000 in 2010, $85,000 in 2011 and $110,000 in 2012.
2. Gross margin higher than 30% on alarm products.
3. Full capacity by year end 2010.
4. Expansion of services by year end 2010.
5. Add additional employees.
6. Purchase a new van.

1.2 Mission

[Company Name] is a home and business security alarm company with a continued legacy as a leading home and business alarm system supplier that provides reliable security solutions for your family and home, as well as business security systems and builder security and technology solutions. 

Other offerings include intercoms, cameras, data & cable and access gates. 

1.3 Keys to Success

The keys to our success are:

• Building and maintaining strategic alliances with our manufacturers and other industry related business partners;
• Adopting a customer - and market-focused sales and marketing paradigm; and,

Managing the business by implementing, and consistently measuring and adjusting the fundamentals of a Balanced Scorecard:

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  • Financial Goals vs. Results
  • Internal Business Process Goals vs. Results
  • Employee Learning and Growth Goals vs. Results
  • Customer Satisfaction Goals vs. Results

2.0 Company Summary

[Company Name] is incorporated as a C-Corp company in the state of New York and is headquartered in [City, State  ZIP]. The Company is owned by [Name].

2.1 Company Ownership

[Company Name] is a privately-held C corporation owned in majority by its president [Name].

[Name] initially acquired the bulk of the accounts, client list, and work van from Advanced Communications Group for $20,000 in 2005. 

2.2 Company History

[Name] started the business about 5 years ago in 2005. A veteran of the industry, [Name] has held the roles of helper, mechanic, installer, lead installer, project manager and owner/operator.